Born as an entrepreneur and insatiable explorer.

    A highly skilled and multi-tasking, digital and integrated marketing professional with cross-functional expertise in innovation, technology, business management, and finance.

    Helping brands and businesses to achieve their goals through new media mixes. Developing human brands that face the future with higher employer branding, customer satisfaction, talent acquisition and modern processes. Innovating in fields as digital marketing, social media, gamification and digital loyalty programs.

    Coming from an educational background experience, he developed various educational projects in Spain and in UAE. As tech savvy, helps companies to understand the actual marketing ecosystem and the customers behaviour. To put in place the correct strategy for each of them.

    As a game changer, early adopter and digital evangelist, he has been implementing digital strategies and business innovation to achieve great success in different industries like education, automobile, retail, healthcare, entertainment, leisure and events.

    Digital Expertise:
    - Social Media & Community Management
    - Social Media Marketing
    - Social Advertising
    - Blogs & Content Marketing
    - Web & Social Analytics
    - Search (SEO & SEM)
    - Retargeting Advertising
    - Performance Marketing
    - Growth Hacking
    - eCommerce & Mobile Payments
    - Email & Affiliate Marketing
    - Gamification
    - Public Speaker and Panelist

    In the past years he is based in Dubai, UAE, Middle East. Managing different projects as freelancer and developing the digital industry in the region working with agencies such as Birdie Communications and Tonic International. As well as educating and evangelising the digital industry, through online technologies for business success.



    1000heads | Word of Mouth People |

    Account Director Nov 2015 - Present

    WOM Account Director for Dubai Tourism, Commerce and Marketing authority for the influencer/outreach programs, social media management, social listening / monitoring and content creation / curation segments. Team leader managing an internal team in Dubai and external teams in Sydney, London and Berlin. Developing the overseas social media presence and brand campaigns for Dubai Tourism through #VisitDubai channels

    - Coordinating the d-2-d activities, client service and external relationships
    - Content creation and curation
    - Social media management
    - Community management
    - Real time tourist support
    - Social media strategies
    - Social media ideation / campaigns
    - Celebrities and influencer's programs (international and national)
    - Social listening and monitoring
    - Social analysis and channel growth
    - Performance marketing
    - Advocacy programs
    - Technology validation and implementation

    Google Business Group Dubai

    Project Manager Dubai Sep 2013 – Present

    Google Business Group (GBG) is a community of business professionals sharing knowledge about Google web technologies for business success.

    Individuals, passionate about bringing the benefits of the web to their local business communities. Where like-minded professionals can gather to learn how Google products can improve efficiency, productivity and impact overall success.

    Helping businesses, sme's, startups, entrepreneurs and professionals to develop the transition from a traditional to a digital business. The digital transition in the Middle East and UAE has arrived, and we will prepare this ecosystem to be aware of the tools, strategies, techniques and channels to use for success.

    One event each month where we will present speakers all around the world, to connect, inform and inspire about the Google products opportunities for all kind of business and professionals. Follow the conversation on #GBGdxb and stay tuned!


    McCollins Media

    Digital Director Apr 2015 – Nov 2015

    McCollins Media is a young and dynamic boutique agency specializing in Digital Brand Activation and Public Relations based in Dubai, United Arab Emirates.

    Our Digital Brand Activation team crafts social media strategies, creates relations between a brand and its target audience, powers bloggers outreach programs and social commerce, and analyzes metrics of what works well for your brand. The team's capabilities are further augmented by the in-house app development team for desktop and mobile platforms and we are able to execute mobile applications, digital video production and web design services.

    Creating the offline buzz which is required for the brand amongst the media within the GCC is in the wheelhouse of our Public Relations team. We enjoy strong relationships within the lifestyle, technology, healthcare and F&B sector and use these to help create exclusive content for a brand. From press conferences to product reviews and media training, we manage the complete offline reputation of a brand and integrate it online with our digital expertise - creating SOCIAL PR.

    Our multinational team speaks over 13 languages - and we hold workshops and strategy sessions in order to ensure we leverage industry best practices for over 65 clients in the MENA region.

    Core Services:
    Digital Brand Activation
    Public Relations
    Digital Video Production
    Web & App Development
    Social Media Marketing
    New & Online Media


    Freelance Digital Marketing Manager Mar 2015 – Apr 2015

    Outsource professional for creating and executing digital marketing plan strategies and optimizing online sales through online channels and touch points.

    - Digital Strategy Planning
    - Off and Online Marketing
    - Digital Media (RTB, PPC, Retargeting)
    - Social Media Management
    - Search Engine Optimization
    - Email Marketing Automation
    - Web and Social Analysis
    - Conversion Rate Optimization
    - Business Development
    - Creative Digital Designer


    Freelance Digital Project Manager Feb 2015 – Apr 2015

    Consultant and mentor for the launch of a new startup based in Dubai. A new concept of online yoga trainings oriented to arabic women in Dubai and the Middle East without the possibility of attending physically to yoga classes.

    As project manager, i'm overseeing the whole strategy, planning, design, development and testing phases of the website, blog and e-commerce platform. Managing the different teams in order to achieve quality controls, UI/UX, e-commerce optimization and growth hacking strategies.

    Coming soon!


    Freelance Digital Marketing Manager Jan 2015 – Mar 2015

    As a digital marketing and online media consultant, i'm managing communication strategy, monetisation, digital & social media, and online advertising for golfscape.com, a worldwide online booking service provider for the Golf industry.
    - Digital Strategy Planning
    - Digital Media (RTB, Performance, PPC, Retargeting)
    - Social Media Management
    - Content Creation and Curation
    - Search Engine Optimization
    - Email Marketing Automation
    - Web and Social Analysis
    - Conversion Rate Optimization
    - Business Development
    - Creative Digital Designer

    Alsayegh Media

    Digital Marketing & Online Media Consultant Oct 2014 – Dec 2014

    Working as a digital marketing consultant for Alsayegh Media and its clients. Auditing, analysing and advising the CEO within the digital department. Managing the department in the transition period and reporting in the best practices and strategies the department should take.

    Business Development for new accounts and existing ones. Leveraging the customer satisfaction and delivering quality control within the projects. Coordinated with the client service team, account managers and directors to increase client's life cycle. Conceptualising, designing, developing and executing new and on going projects.

    Tonic International

    Digital Director Jan 2014 – Oct 2014

    Managing and developing the digital department. Achieving sales targets and designing strategical business models for the agency's transition into a full digital integrated agency. Digital strategist, project management, digital client service, new business development, social media strategist and digital analyst (web & social).

    Clients: Audi, Roshan Telecom, Smart Telecom, Yas Waterworld, The Galleria Shopping Mall, Gulf Related, Danat Al Emarat Hospital, Al Rawabi, Valvoline, Michelin UAE and Oman.

    A marketing communication group obsessed with effective communication. Known as the group that revolutionised the communication landscape in the Middle East.

    We think and plan like a smart branding agency and we create like a fearless award-winning ad agency. We add real value when we build new brands, or take them to new directions through branding, design, advertising, research, digital and media and when we work with clients who are as passionate as we are about building brands people love to love.

    Now also refreshing Asia and Africa.

    Digital Marketing & Advertising, Gamification, Content Marketing, Web & Blog Development, Lead Generation, Social Media, SEM/SEO, Web & Social Analytics, Retargeting, Digital Media, e-Commerce, Mobile Marketing and App Development.


    Social Media & Digital Marketing Trainer and Consultant Sep 2010 – Jan 2014

    Social Media & Digital Marketing trainer & consultancy for businesses interested in online advertising, marketing, communications, pr, e-commerce and e-branding.
    - Social Networks (Facebook, Twitter, Linkedin, GooglePlus, Foursquare, Pinterest)
    - Blogs & Content Marketing (Wordpress & Tumblr)
    - Social Media Optimization & Analytic Tools (Hootsuite & SocialBro)
    - SEM/SMM/PPC (Google Adwords, Facebook Ads, Linkedin Ads, Twitter Ads)
    - Online Sales & Payment gateways (PayPal integration)
    - Digital Marketing Strategies
    - Analytics: KPI's & Sales dashboards


    Partner & Country Manager Dec 2012 – Dec 2013

    Intelify is a cloud-based platform to connect people and objects in the physical world to the internet. Automates tasks for users with just a move, a gesture, a click or a tap. More than 100.000 users have used our products and services in the last year in several countries around the world, like Spain, United Arab Emirates and Venezuela.

    Gamification | Internet of Things | DoitSocial | NFC - RFID Loyalty & Payment Card Programs | Events Ticketing, Exposure and Advertainment | NFC tags |

    Sales manager & business developer, pr, customer relationship, strategic marketing & digital events for Intelify in Based in Dubai - UAE.

    Birdie Communications

    Project Director Gamification Dec 2012 – Dec 2013

    Sales & Project Director for new gamification division, managing the partnership between Intelify and Birdie Communications. Social Media & Event Advertising Strategies for B2B and B2C.

    The Multimedia Social Points & DoitSocial Checkin Boxes are the next step into the social media communication and advertising strategies for businesses. Gamification implementation for Events, Hotels, Retails, and Restaurant, increasing customer experience and engagement with the brands.

    "Give the power to the people, empowerment, let them interact and feel your brand, and they will be part of your marketing & advertising team"

    ThinkSocial - DoitSocial - GoGlobal

    En Redes Sociales

    General Manager & Co-Founder Jun 2011 – Mar 2013

    General Manager for ENRS boutique digital agency. Managing all aspects of the day to day activity and as account director for each and every client. Join Venture between both companies, CEDECO and ENRS, the digital training and the consultancy venture in Madrid.

    - Digital Marketing Strategies
    - Web and eCommerce development
    - Social Media Marketing
    - Blogs & Content Marketing
    - Social Media Optimization & Analytics Tools
    - Performance Advertising & Marketing (Social Ads, Search, Display, Retargeting)
    - Conversion Rates, Online Sales & Payment Gateways
    - Web Analytics: KPI's & sales dashboards


    Founder & CEO Sep 2010 – Mar 2013

    Founder of in-house startup for the digital training programs. Web and social analytics, digital strategic planner, social media manager and community manager. Online media buyer and planner, business development, e-commerce, online and offline sales, digital marketing & communication manager.

    Clients: Real Madrid C.F, Delaware Group, XTBrokers, Agencia EFE, SOS Aldeas Infantiles, AJE_Madrid, Phergal Labs, PWC Social Media Freelance, El Universal Mexico, TúaTú Social Media&PR Agency, Interactive Advertising Bureau Spain (IAB), SME's and Freelancers


    Finance & Strategy Controller Jul 2009 – Apr 2010

    Financial & Strategic Controller, budgeting, administration manager, business development, reporting, partnerships manager, KPI’s.


    Accountant Apr 2009 – Jun 2009

    Functions as Treasury. Invoicing and accounting. Cash, and bank reconciliations.

    Huawei Technologies

    Junior Finance Controller Nov 2008 – Mar 2009

    AR (Account Receivable), Invoicing, reporting, customer care & monitoring as Vodafone, Telefónica, Orange and Jazztel. Treasury and bank reconciliation. Financial & strategic analyst and planner.

    CEDECO Invest s.r.o

    Founder & Investment Asset Manager Mar 2004 – Jun 2008

    Founder of a Real Estate startup. Asset manager for spanish investors willing to invest in the real estate market in Prague, Czech Republic. Residential & Commercial investments. Real Estate broker, digital marketing, developing website and managing the CMS (joomla), PPC campaigns and SEM.


    Assist Accountant Sep 2006 – Oct 2007

    Functions: invoicing, waste reduction, contact with customers and retailers, balance scorecard, Contaplus, budgetting, accounting, salaries (IRPF), IVA-VAT and administrative duties.


    Whatever doesn’t kill you makes you stronger.


    CEDECO Centro de Formación

    Máster Social Media & Performance Marketing 2011 – 2011

    Activities: Member in AERCO-PSM & SMrevolution

    Universidad de Alcalá

    Master's degree Business, Management, Marketing, and Related Support Services 2002 – 2009

    Business Management & Administration - Marketing

    Linnaeus University

    Entrepreneurship & Modern Management - Marketing Administración y dirección de empresas 2005 – 2006

    Erasmus program

    International Montessori School

    Kindergarden till HighSchool Bilingual, Multilingual, and Multicultural Education 1986 – 1999


    Social Media Marketing

    Strategic Consulting

    Business Transformation



    Digital Marketing


    Robert McGovern

    Digital Account Manager at Serviceplan ME

    Having worked with Victor on a number of projects across Digital Strategy, Social Media Management, Content Creation and Web Development, his broad knowledge of all things digital is clear to see. Coupled with a very personable and social attitude, and a great attention to detail, working with Victor was an enjoyable and productive experience.

    Jalal Hassoun

    Community Manager at The Online Project

    I worked with Victor in Mccollins Media. He is a true digital marketer, and his ideas and knowledge in digital marketing makes him an exceptional leader. Victor is a great person to lead the digital group, for he helps each and everyone in his team, and is always there whenever needed - anytime of the day no matter how late!
    He loves his work and always knows what's trending in the digital world, and always ready to work under any pressure.

    Alba Arteaga

    Digital Business Manager at Tonic International

    I had the opportunity to work with Victor at Tonic International in Dubai. His professional capacity to handle multiple and key roles simultaneously is quite unique, and he brings tons of value to the business. Victor's communication style, and ability to keep focused even under pressure and stress is remarkable.
    Victor understands client's requirements, is technically sound enough to lead the digital department smoothly and is always involved in a production process from the beginning to the end. I have worked on a lot of projects with him and have enjoyed collaborating. He loves his work and shows authority on his projects. On top of this, he is just a great person, funny, optimistic and a good colleague.

    Atif Nagi

    Senior Interactive UX Designer at Insperity

    Victor and I worked together at Tonic International. He is a true digital marketer and strategic thinker who’s breadth of knowledge in digital marketing makes him an exceptional leader. He is always available to help those around him and his ability to identify opportunities and set direction turns good ideas into great execution with measurable results. I highly recommend Victor and would love to work with him again.

    alfredo romeo

    Serial entrepreneur & Futurist at Intelify

    I met Víctor back in November 2012 at EBE´12, the most important social media meeting in Spain. He was leaving for Dubai and he wanted to represent Intelify products and services there.

    After we had a few words with him, the whole Intelify team fell in love with Victor because of his straight forward approach to develop business relations with innovative products as Intelify has.

    One year later we are proud to be working with such as a professional. Victor is one of those rare that are able to achieve whatever they dream. Worthwhile the time you spend with him

    Miguel Angel Gonzalez Gonzalez

    Web Analytics Manager

    Victor es una persona proactiva, inteligente y que sabe moverse por el mundo laboral como si estuviera en su casa. Emprendedor de nacimiento, y triunfador por naturaleza, demostrando siempre con su esfuerzo y su trabajo tener conocimientos solidos de lo que hace. Estoy seguro que le espera un futuro prometedor allí donde esté.

    Alex Pérez Morelos

    Digital Marketing & Social Media Consultant at The Cocktail América

    Victor es un gran profesional, emprendedor y sobre todo con una excelente visión para los negocios. Tuve la oportunidad de colaborar para el en Cedeco en donde pude constatar su enorme calidad como persona y como profesional en todos los retos que se propone.



    United Arab Emirates